The 6 biggest AI features to expect from Google I/O 2023


In order to keep up with Bing Chat, it has also been rumored that Google is working on integrating AI features into its own search engine, utilizing users’ browsing habits to curate personalized recommendations, including purchases and basic information in a conversational manner. 

The new service, which includes the rumored Project Magi, currently has over 160 people working on these features full-time, as reported by The New York Times

Also: Google rushes to develop AI search engine after Samsung considers ditching it for Bing

Google holds the biggest share of the search engine market, responsible for about 90% of all search queries worldwide. By integrating AI into its search engine, Google can leverage its position in the search market to propel it within the AI space too. 

Expect to learn more about Magi and this upcoming search engine at Google I/O next week.

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